When Apple launched the Apple Vision Pro, a device that can be called a self-launch, it entered the era of spatial computing and the Metaverse in earnest.
The classic phrase of the Apple Event, inherited from former founder Steve Jobs to current CEO Tim Cook, has once again wowed Apple fans. After making fans sleepy for many years, 55 analyst Many developers must have thought to themselves, "Well, there must be a new AI to replace Siri.
Oh yes.
Apple has launched the Apple Vision Pro, a headset device for mixed reality instead, according to previous rumors.
Even though it doesn't use the name Apple Glasses and it doesn't have the usual glasses shape that we expect (I want a stylish Ray-Ban like Captain Maverick from Top Gun🤣).
Apple Vision Pro, once worn, immerses us in a world of Mixed Reality, which blends Augmented Reality (AR) and Virtual Reality (VR).
When I saw the first episode, I felt indifferent, but when I started telling the story, it was wow. The story is well told and very visual.
Let's separate the coolness into 3 parts:
1. Hardware
2. Software or Platform
3. Content
Start with the hardware first.
Full Specs as strong as a computer There are a lot of sensors in the glasses. Beautiful appearance. I think it's more beautiful than all the VR glasses I've ever had, and judging from the Head Band, the headband should be very comfortable.
But it still looks a little strange. When we have to wear it outside, because it is still big and bulky. The battery must be plugged in, which looks like a power bank. In outdoor use
Examples of its features
Sensor เพียบ เช่น LiDAR Scanner, TrueDepth Camera
OpticID iris scan
It uses a new chip called R1 (specifically for real-time processing) with the power of these two M2s embedded in the glasses.
- 23-megapixel binocular display It uses Micro OLED technology. Each eye can watch movies in 4k resolution.
- True Color, HDR, and 3D support
- There is a battery plug. It can be used for about 2 hours.
- Adjust audiovisual transparency with the digital crown (same as on Apple Watch)
- Apple's surround sound system is called Spatial Audio.
The Vision Pro is Apple's first spatial computer.
But with a price of 3,499 dollars (about 120,000 baht).
I think that when it is first launched, we may want to attract a lot of developers to join the band first. Try to tune the glasses from various feedback, including the production capacity that may not be much.
And the next generation. Improve your ability to make the price more cute. With higher production capacity, it can be sold to a larger group.
It's better than making best-selling glasses, but without an app, without any content, it's useless.
If it is not mass, it will be difficult to change the world, but before it is perfect and ready for mass, it will not be from the first generation that was released.
Software or Platform
The specific operating system used for these glasses is called VisionOS.
VisionOS is about taking the key elements of Apple's OS and adapting them to use glasses.
Interestingly, the controls that Apple has always been at the forefront of innovation have become the standard. Finger phone screen control
Coming to the Apple Vision Pro glasses era
Once we wear and enter the mixed reality world, we control everything in that world using our eyes, eyes, hands, movements, and voice commands (in short, we use our eyes, hands, and voice to control the world in glasses).
Mixed Reality Worlds in VisionOS This makes Meta's Horizon Worlds seem like a child's play.
We have interacted with people. The content in front of you. No need to simulate yourself as a cartoon to walk in the Metaverse.
This is the highlight that Apple sees as what people want (maybe Apple's own definition of the Metaverse).
There will be a lot more apps. There is also a paving for games on MacOS.
Content
Apple chose to launch a partnership with Walt Disney, the world's No. 1 content creator. This is a long-standing alliance.
It is a very important and eye-catching turning point for both of them.
We can interact with Disney content, such as playing with Mickey Mouse. Cartoon characters or Super Heroes in Avengers, Star Wars movies.
We will have a new experience with content consumption beyond just watching movies or series.
In the past, there were people who tried to do this before, but they didn't get there, but this time the whole army has evacuated.
There is also an immersive experience of watching sports and playing games, watching football, boxing, tennis, these things, it is very exciting.
What will change the world?
With cool hardware + a strong platform that is ready to create apps to build on as we can imagine, according to what Apple will support + top-notch content, it should have a lot of impact on the future.
1. Cinema Business
In the experience of Apple Vision Pro, watching movies will be on the same level as watching in theaters. Phum can also be with us everywhere.
You will stay at home, scaffolding a coffee shop, on a plane, you will have the experience of watching a movie in the theater.
The screen can be enlarged to a 100-foot panorama with spatial audio (read that right, 100 feet, not 100 inches, it's the size of the screen in the cinema, not the TV screen).
You can watch movies in 3D because of the ability of glasses.
Theater & Movies Experience is everywhere ของจริง เหมือนยกโรงหนังติดตัวไปได้เลย
2. Remote and non-remote work
Vision Pro helps create workspaces on the go.
We can choose the mode to modify the environment to suit the work. Even if it is by the sea or in the mountains.
Working remotely, it should be much better, or even if you want to change the environment at the office, you can do it.
3. Create new growth for content producers
For the video streaming business, which seems to have reached a saturation point, there will be an S-Curve graph because there should be a lot of new content formats from content creators.
Whether it's movies, series, games, sports,
4. Immersive gaming may become the new standard
There may be an immersive game store in the future, which is not a traditional game store, but any place. It is enough to have glasses for rent.
5. Watching live sports
Watch Football Watch boxing up close, there should be an immersive video camera added.
It is a new business model for content providers.
6. Everyone can have their own Tony Stark-style Jarvis.
(If you have money to buy 55)
With the control model and user interface that we see, it is close, there is still something that Apple has not released yet, but I think there is definitely a new AI.
7. คืนชีพ Metaverse
This glasses are called resurrecting the almost dead Metaverse world.
Wait for the price to be cheaper at a level that ordinary people can buy and use.
All of this is likely to happen in the world from now on.
I haven't been wowed by the feeling of the first iPhone & iPad launch in a long time.
This is the best key note since Tim Cook became the leader of the Apple cult.
P.S. I'm an Apple follower, maybe I'm biased, it's an opinion that can be right or wrong. 🤣